FICOBA: EVENTS & SERVICES

Communication, advertising and promotion accounts for one third of a fair or event’s budget . It is, therefore, an extremely important aspect. The number of visitors attracted by an event, its impact in the media and the media’s response to it depend to a large extent on such factors. Press conferences, opening ceremonies, the drafting and distribution of press releases, and advertising space are just some of the key factors that have to be taken into account.